By understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the chances of winning a sale. In today's fast-paced service world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the u… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also various other facts about modern B2B marketing. We review exactly how the purchasing trip is currently completely fragmented and also the way that community building can help marketers retake control of the discovery an… Read More